maxjenny storefront 2015 images-1

Fashion brand, Maxjenny! says “YES! YES! YES! “.
to new territories. (As you do when you are in love.)

As the first fashion brand ever, hip maxjenny! takes its place in Copenhagen Meatpack District, Kødbyen, Vesterbro, among the vibrant art galleries, restaurants, bars, meat and fish.

In August 2015- just in time for Copenhagen Fashion Week – maxjenny! will open a new design studio with showroom and shop in Copenhagen’s Kødbyen. For maxjenny!, Kødbyn and Vesterbro offer fantastic stimulus – a place of constant change. Its rich mix of unique people, new encounters and unexpected events provides a welcome inspiration to fuel creativity. But even here, the new still never completely displaces familiar and traditional craftsmanship which underpins great fashion.

Maxjenny Forslund, founder and designer at maxjenny! has her own special relationship with the district.
“I love the whole of Copenhagen, but for me Vesterbro has been a special love since I moved here as a design student. So when this opportunity for new premises opened up, I just said, YES! YES! YES! , as you do when you are is in love.

And another new market.
In recent months maxjenny! has undergone a major shift towards longer-term thinking which makes more and more sense commercial. It is working closely with its strategic advisor, MEG and in constant dialogue with agents in the various markets. For customers this means a sharper focus on more structured collections and a clearer, crisper design aesthetic. Customers can look forward to a more minimalist look, which can be mixed easily with the strong, colorful prints for which maxjenny! is so widely admired.
“This may be the biggest change we have undergone as a company,” says Maxjenny Forslund.

New address per 5 of August 2015
Høkerboderne 17
1712 Copenhagen V Denmark
T + 45 28125814