Fashion Buzz Now arrived early to get in line for our documentary on fashion, style and personality. And what better designer to start the season off with… the answer – Ivana Helsinki, a designer from Finland. As the prepping continues Paola Suhonen and her sister Pirjo come together to work out the kinks before the start of the show. The Ivana Helsinki collection this season is everything about childhood family memories and friendships, smoky rooms with carpeted floors and ease dropping as a child under the table while listening to adult conversation.
She spoke of how the art of print design influenced her in creating beautiful print fabrics that are made for wear. The clothes look comfortable and versatile. She is the kind of designer that makes you want to become a collector. Ivana Helsinki practices ethical production in her company and designs responsibly.